As a 10-year veteran in the beauty space, creator Dash Lopez knows a thing or two about what gets people going on the internet. Five years ago, she started sharing her journey after making the decision to shave her heada choice that completely impacted the trajectory of her brand. 'I wanted to show up on socials in a way that wasn't so traditional because I didn't know how to show up in a traditional way,' Lopez tells Who What Wear.
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